A/B testing is a process of randomly placing two or more variables of a marketing campaign in a different audience to find the maximum number of engagements and impressions among the customers.
The three examples of companies that have successfully used A/B testing are:
WallMonkeys
WallMonkeys is a company that sells a unique and diverse range of wall designs for homes and businesses. WallMonkeys wanted to have CTR and conversion. They changed their stock-style image with appealing images on their homepage which provided the idea of satisfaction from WallMonkeys’s products among the visitors. After A/B testing, they found that their newly designed website had a 27% of conversion rate over that of the old website
Electronic Arts
Electronic Arts is a video game company that provides PC, mobile, and console games. Electronic Arts released a game called SimCity 5 and wanted to increase their sales revenue through conversions. Hence, they optimized different versions of the sales page to determine an increase in sales. They created two versions of the sales page one with the 20% off on pre-orders and another without it. After running A/b testing, they found that the page without incentive performed 40% better than others. Similarly, 50% of the game’s sales were digital.
Humana
Humana is an American- based company that provides health insurance to the people. Humana tested two different banners with headlines and CTA on their homepage to determine which flags provide more CTR. The first banner had a lot of tests, the numbers in the headline and CTA as “Shop Medicare Plans” and the second banner had fewer tests with CTA as “ Get Started Now” with different images and colors. After A/B testing, they found that banners with less text and CTA with images increased by 433%.
In a nutshell, A/B testing provides an idea to construct a hypothesis and the marketing campaign’s success before the product launch. It also provides insights to make changes to customers while collecting data.